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Method is a company producing products that limit the amount of negative impact on the environment. Its product line includes dishwashing liquid, cleaners, hand soap, and laundry detergent, to name a few. Method is exploring offering a line of environmentally friendly clothing, mostly T-shirts, shorts, and long pants for both men and women. Its research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Method likely be using

Respuesta :

Psychographic segmentation variables will method most likely be using.

What are segmentation variables?

  • Market segmentation often entails establishing groups of people that have similar characteristics.
  • Segmentation variables are the features of persons that are used to determine whether or not they are comparable.
  • For example, if a market is segmented based on people's ages, then age is the segmentation variable.

Types of segmentation variables:

  1. Demographic segmentation.
  2. Psychographic segmentation.
  3. Behavioral segmentation.
  4. Geographic segmentation.

What is  Psychographic segmentation?

  • Psychographic segmentation divides your client base into groups based on factors that influence purchasing behavior, such as beliefs, values, lifestyle, social status, opinions, and activities.

What is Demographic segmentation?

  • Demographic segmentation classifies consumers and potential customers based on characteristics such as age, gender, income, occupation, and family status.

Therefore, Psychographic segmentation variables will method most likely be using.

Know more about market segmentation here:

https://brainly.com/question/15357678

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