This example demonstrates the importance of social factors as part of the external marketing environment.
Cultural norms and expectations, population growth rates, age distribution, career aspirations, health, and safety are only a few examples of social influences. Companies may better plan their marketing analytics and strategy with the help of these elements. For instance, the last few months of the year often see a spike in car demand in India as a result of weddings and the holiday season. Given that marketers specifically target individual clients, these criteria are very important. They also emphasize the local workforce and their zeal to work in particular situations.
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