This is an example of Direct marketing as Natalie and shay are both employees in righttool, inc. Shay, the production manager, and the marketing manager frequently meet to solve specific mutual problems.
Direct marketing is the direct communication or the distribution to the customers, individuals or to the shopkeeper without involving the third party.
Direct marketing is so-called because it generally eradicates the middleman, such as adverts, it exclude Mail, email, social media, and texting campaigns.
Thus, it is called Direct marketing.
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