In addition to advertising, MasterCard used competitions to build excitement and encourage use of the card. These competitions are a form of

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12-04-2022
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In addition to advertising, MasterCard used competitions to build excitement and encourage use of the card. These competitions are a form of

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Tundexi Tundexi · Answer 1 · 2022-04-21T10:50:34+02:00

As MasterCard uses competitions to build excitement and encourage use of the card, such competition serves belong to a form of sales promotion.

What is sales promotion?

In marketing, this is a strategy that business uses to offer to increase interest or demand in its product or service.

Hence, as uts uses competitions to build excitement and encourage use of the card, it is a form of sales promotion.

In conclusion, the aim of sales promotion is to continue to induce potential customer to patronize their product or service.