Taking advantage of upfront TV ad prices corresponds to a strategy that advertisers use to buy the right to broadcast advertising on a TV channel to guarantee better prices and the best times for advertising to run.
The benefits are related to the fact that a national TV channel is a means of mass communication where it is able to reach a large audience.
Therefore, advertising on TV corresponds to a marketing strategy that generates value, attracts new consumers and increases the positioning and competitiveness of a brand.
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