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When advertisers buy an entire broadcast​ year's worth of national TV advertising time in order to lock in pricing and get the best time​ slots, they are taking advantage of​ ________.

Respuesta :

Taking advantage of upfront TV ad prices corresponds to a strategy that advertisers use to buy the right to broadcast advertising on a TV channel to guarantee better prices and the best times for advertising to run.

What are the advantages of advertising on TV?

The benefits are related to the fact that a national TV channel is a means of mass communication where it is able to reach a large audience.

Therefore, advertising on TV corresponds to a marketing strategy that generates value, attracts new consumers and increases the positioning and competitiveness of a brand.

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