When the Hair company keeps track of the gender and age of its customers, its intends to use the demographics in marketing.
A demographics means the study of a population based on age, race, s.ex, education, income, employment etc
The element of demographics are important because its helps to understand the characteristics of the target population.
In conclusion, when Hair company keeps track of the gender and age of its customers, its intends to use the demographics in marketing.
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