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After World War I and the Great Depression, consumers purchased far less. To address overproduction, companies relied on advertising and personal selling. This was the

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To address overproduction, companies relied on advertising and personal selling. This was the

  • b. sales-oriented era.

What was the Great Depression?

This was a period in American history just after the World War when there was great economic recession and life was hard for people.

With this in mind, we can see that the sales oriented era had to do with the business style which coincided with the Great Depression as the people made use of advertising and personal selling as a way to increase sales.

Read more about sales oriented era here:
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