Companies discovered the benefits of Marketing because the consumers were able to make purchase decisions based more on their wants and desires than necessity.
Marketing refers to the business action of promoting and selling of products and services by using the market research and advertising.
After WWII, the company discovered that wants and desire overcome the necessity, hence, they starts the marketing technique to influence consumers.
In conclusion, the companies discovered the benefits of Marketing. because the consumers were able to make purchase decisions based more on their wants and desires than necessity.
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