Marketing is the activity, set of institutions, and processes that create, capture, communicate, and _________ value
This refers to the ability of a person to sell the idea of a product to the consumer by showing the attractive features, possible advantages of using the product and others so that the customer can make a purchase.
With this in mind, we can see that all these are meant to justify value so that the customer sees that he is getting the worth of his purchase.
Therefore, the correct answer is option A
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