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Xavier needed a new business credit card. After evaluating many choices, he decided to sign up for an American
Express Delta Air Lines card. Within a few moments of his online signup and approval, Xavier received two emails.
The first email included his account information and a link to take a survey to give feedback about his account sign
up experience. The second email pointed him to a social media video that walked him through his new benefits,
showed him how to navigate the website, answered basic questions a new customer may ask, and showed him
how to sign up for account alert emails. American Express's marketing team created an easy way to reinforce a
customer's "purchase" decision. Which IMC tools were used to facilitate this process?
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Respuesta :

Martebi

Integrated Marketing Communications is often used in marketing. The IMC tools that were used to facilitate this process is email, survey and social media.

  • Integrated Marketing Communications os known to be described as putting together or the integration of marketing tools examples advertising, online marketing, etc.

They are known to be promotional tools that are said to be very effective when they used together.

IMC seeks to make a stress-free experience for its customers. The Tools of Integrated Marketing Communications includes

  • Advertising
  • Personal selling
  • Social Media Marketing
  • Public Relations etc.

Learn more Promotional tools from

https://brainly.com/question/7278281

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