Considering the business planning strategies, the phase of the goals-based strategic planning that involves an in-depth analysis of the company and its competitors is "Analyze the situation."
This is because, during this stage, firms can carry out an analysis that is often called SWOT analysis.
This allows the business firms to carry out the analysis on their own strength, weakness, and then opportunities and threats of their competitors.
Some other the phases of the goals-based strategic planning include the following:
Hence, in this case, it is concluded that the correct answer is "Analyze the situation."
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