Ted is considering which new mobile phone plan he will purchase. Ted is concerned
with price but also wishes to choose a provider with good geographical service
coverage and customer service that has good reviews. This represents:
Ted's evoked set.
Ted's evaluative criteria.
Ted engaging in skowrooming.
routine problem solving.

Respuesta :

Since Ted is concerned with the price but also wishes to choose a provider with good geographical service coverage and customer service that has good reviews, this represents Ted's evaluative criteria.

Evaluative criteria refer to the set of attributes that are used by a customer in order to be able to evaluate different alternatives and choose the best option.

In this case, Ted is looking at several attributes such as geographical service coverage, price, customer service, etc. in order to make the best purchasing decision.

The method that's used by Ted, in this case is the evaluative criteria.

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This represents Ted's evaluative criteria.

Evaluative criteria is simply when a customer chooses a different product, than the one really wanted due to the fact that they are considering things like quality, price, and features.

A customers may take time to find out and compare different products before making a decision

Conclusively we can say that Ted is using evaluative criteria to make informed decisions.

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