Describe and explain the key differences in how media are consumed by mass audiences according to the magic bullet or hypodermic needle model, the uses and gratifications model, and the encoding/decoding model.

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12-06-2021
Social Studies

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Describe and explain the key differences in how media are consumed by mass audiences according to the magic bullet or hypodermic needle model, the uses and gratifications model, and the encoding/decoding model.

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preyonticgs preyonticgs · Answer 1 · 2021-06-12T16:28:04+02:00

preyonticgs preyonticgs

12-06-2021

Answer:

The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head".

Explanation:

It suggests that the media injects its messages straight into the passive audience. This passive audience is immediately affected by these messages.

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topeadeniran2 topeadeniran2 · Answer 2 · 2021-12-30T15:38:25+01:00

It should be noted that the magic bullet theory simply states that the message of the media is a bullet that's fired into the head of the viewers.

The magic bullet theory implies that the media injects messages straight to the passive audience.

The hypodermic needle model simply means that the message that's intended is received directly and accepted wholly by the receiver.

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