Explanation:
The wholesalers can have different forms depending upon the volume of business, number of products/services dealt with, etc. the wholesalers have the ability to influence the producers and the retailers.
If the wholesalers are large, their businesses are important and they can put more pressure on the producers and the retailers. They can introduce their own brands or sell private brands and get the pricing freedom.Some of the types of wholesalers are:-
1. Manufacturer Wholesalers 2. Retail Wholesalers 3. Pure Wholesalers 4. Agents and Brokers 5. Assemblers 6. Merchant Wholesalers 7. General Merchandise Wholesalers
8. General Line Wholesalers 9. Speciality Wholesalers 10. Local Wholesalers 11. Regional or Sectional Wholesalers 12. National Wholesalers 13. International Wholesalers 14. Limited Function Wholesalers and a Few Others.
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