Answer:
Texture
Brand
Weight
Color
Explanation:
When it comes to buying goods by consumers, certain elements or characteristics of a product or golds influence the choice of a consumer.
Hence, in this case, the elements of paper choice that influence customer perception are:
1. Texture: whether a paper is smooth, coated, or uncoated, all these will influence the choice of a consumer.
2. Brand: the reputation of the paper manufacturer will also influence the choice of a consumer.
3. Weight: especially for printing paper, the weight of a paper has its advantages during printing, hence, it affects the choice of a consumer.
4. Color: depending on what a consumer wants or the purpose of buying a paper, the color of a paper will influence the choice of a consumer.
