Another rhetorical appeal is logos. Logos is what a speaker does to appeal to an audience with logic, which may include facts, numbers, stories, details, and other evidence. What does Steve Jobs do to appeal to his audience with logos?
Jobs speaks of how he followed his heart dropped out of college, did what he loved, and was still wildly successful. Jobs use logos in the form of exemplification at the beginning of his speech to eradicate a major constraint to his argument
