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Describe the "fear appeal" and how it's used in public health messaging Give an example or create your own public health
message using the fear appeal (Site 1)

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Answer:

A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action. Examples could be the tobacco commercials, and how they try and convince us the views not to smoke.

Explanation:

Answer:

A fear appeal is a persuasive message that uses the threat of impending danger or injury to raise fear and deflect conduct. It offers a threat, then the threat's vulnerability, and then may or may not propose a preventative measure. For instance, consider cigarette advertising and how they try to persuade us not to smoke.

Explanation: