Answer:
a. No - Because Richardson will be worse off than what he was before.
b. Yes - Because Richardson will be better off than what he was before.
Explanation:
a. Analysis of Operating Income is Richardson drop Product B
Sales Revenue $70,000
Less Variable Costs ($63,500)
Contribution $6,500
Fixed Costs ($30,000)
Total Operating Income ($23,500)
Dropping Product B will result in Total Operating Loss of $23,500. This means Richardson will be worse off than what he was before. He should not drop the product in this case.
b. Analysis of Operating Income is Richardson drop Product B
Sales Revenue $70,000
Less Variable Costs ($63,500)
Contribution $6,500
Fixed Costs ($15,000)
Total Operating Income ($8,500)
Dropping Product B will result in Total Operating Loss of $8,500. This means Richardson will be better off than what he was before. He should drop the product in this case.