Answer:
business to consumer marketing
Explanation:
In simple words, Business-to - Consumer Marketing, or B2C Marketing, refers to the methods and strategies using which a company promotes its products and services to individuals: the creation, advertising and sale of products for use by customers in their everyday lives.
There are many differences between B2C and B2B marketing. Some of the most important distinctions include the procurement and sales process, the decision-makers involved and the cost of purchases.