Through a variety of movies, lectures, and magazine articles, Nick has become more aware of environmental problems. It is time for him to purchase a new car. With the environmental impacts in mind, Nick looks at the various cars available and decides to purchase a hybrid car from Toyota since they communicated the best value to him. This is an example of how marketing can:___________.
1. streamline the research process for major purchases
2. drive service or product improvements
3. affect decisions Nick makes in daily life