KINGJAAY8999 KINGJAAY8999

13-03-2020
Business

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Jack developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jack is considering a __________, giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness. co-brand brand extension premium brand joint brand natural brand

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ekeneizuka ekeneizuka

17-03-2020

Answer: Brand extension.

Explanation:

Jack is considering using brand extension which involves using an already established brand name for a new product to help increase sales of that new product in the market. An example of Brand extension is when LG company that is popular in refrigerator making, produces air conditioners and also give them the trademark LG name.

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