Which of the following is a process of combining traditional marketing activities with activities on social media? A. Promotion mix B. Multichannel promotion strategy C. Encoding D. Integrated marketing communications E. Mass communication

The Multichannel promotional strategy is form of marketing which make use of any form of available channel to promote a product to consumers. In Multichannel promotional strategy the channel where the consumers are more active in is used to easily promote a product to them. It involves making use of both social media and regular method of advertisements.

Which of the following is a process of combining traditional marketing activities with activities on social​ media? A. Promotion mix B. Multichannel promotion strategy C. Encoding D. Integrated marketing communications E. Mass communication

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Which of the following is a process of combining traditional marketing activities with activities on social media? A. Promotion mix B. Multichannel promotion strategy C. Encoding D. Integrated marketing communications E. Mass communication