Barlow and Baley Inc., an advertisement agency, has been approached by Crescent Corp. to help promote their new line of air conditioners. Barlow and Baley Inc. have advised Crescent Corp. that newspaper and television ads will be the best promotional tool for the product. They have also created a demo ad for the product. Barlow and Baley Inc. is an example of a(n) _____.

A full-service advertising agency handles all the advertising and marketing aspects of a business such as creativity, strategic planning, innovation, production, and interactive marketing services through the internet.

Barlow and Baley Inc. is a full service advertising agency. The advantage of employing a full service agency is that the organization can concentrate and focus on manufacturing and innovation leaving the promotional planning, branding and implementation for the full service advertising agency.

ogechukwubenedict ogechukwubenedict · Answer 2 · 2020-03-24T00:53:40+01:00

Answer: Full service agency

Explanation: A full service agency includes a range of advertising professionals that offer a broad range of services that address marketing aspects of businesses with an aim to fulfill all promotional needs of their clients both traditional and digital.

By engaging the services of a full service agency, a company can better concentrate on production and and innovation while activities such as branding, promotional planning, implementation and other marketing communication are handled by the service agency.