Answer:
Consumerism
Explanation:
Krempe foods is involved in consumerism because the wellbeing and satisfaction of their consumers is of utmost importance to them.
Consumerism is the process by which consumption of goods and services are increased so as to increase the wellbeing and happiness of individuals. It is assumed that increase in the purchase of goods and services in an economy increases economic growth.
People's wellbeing and happiness depends solely on the amount of goods and materials in their possession.
Consumerism promotes aquisition of goods as a driver for personal satisfaction and economic stimulation.
However, consumerism contribute to the destruction of traditional values and ways of life, exploitation of consumers, environmental degradation, and negative psychological effects.
People live a lifestyle of excessive materialism, wasteful spending and overconsumption.
Answer:
Consumerism
Explanation:
Consumerism is a socio-economic theory that places emphasis on consumption. It encourages the purchase of higher quantities of goods in services in order to increase the consumers' quality of life. It was extremely popular back in the 1950s and 1960s. The phrase "Keeping up with the Joneses" describes those years very well and it refers to the constant purchase of more goods in order to live better.
When companies place their focus on consumers and how to increase their consumption, they are following the consumerism theory.
