Advertisements that create feelings, meanings, images, or beliefs about a product or service that can be activated when consumers use it are known as transformational ads.
Explanation:
- Advertisements that create feelings, meanings, images, or beliefs about a product or service that can be activated when consumers use it are known as transformational ads.
- A transformational advertisement is the one which is related to the experience of using the advertised brand with a unique set of psychological characteristics.
- It would not typically be associated with the brand experience to the same degree without the exposure to the advertisement of a brand.
- Transformational ads actually create an aura which is truly an exception to a brand.
- The types of advertising are;
- display ads, social media ads,
- newspapers and magazines,
- outdoor advertising, radio and podcasts,
- direct mail,
- video ads,
- Email Marketing
