All sellers may be tempted to raise the price of what they sell, but an unintended effect of raising the price could be in units sold large enough to their total revenue.

Every seller wants to increase the price of goods and services but they all know that an increase in price can decrease the demand. Increase in the price could negatively affect the units of goods sold and can lower the overall revenue earned. Although, many brands which are expensive, raise the prices of commodities and they sell fewer goods but still earn higher revenues.

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All sellers may be tempted to raise the price of what they sell, but an unintended effect of raising the price could be __________ in units sold large enough to __________ their total revenue.

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All sellers may be tempted to raise the price of what they sell, but an unintended effect of raising the price could be in units sold large enough to their total revenue.