Answer: feature, Advantage and benefit
Explanation: FAB statement which is Feature, Advantage and Benefit is a marketing strategy tool that explains what a product or service, what it does, how it benefits a prospective client. The easiest thing to identify in a product is it's feature which are the characteristics about your products, and services. For example, This television's solid-state design represents the feature. Advantages means the edge your product or service has against other competitors eg
More vivid picture- Advantage
While Benefit represents what the client will achieve from the purchase of such good or service eg
that will make your television viewing more enjoyable--- Benefit.
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