Answer:
2. Tourists
Explanation:
The communication process begins with selecting a target audience -- the group with whom Take-A-Ride will be communicating.
Hence the target market would be the most likely to find the bike-share program valuable, and thus be the most profitable for the firm is that of the tourists.
Most often the college students and residents generally will buy a bike if they need one to go around but Tourists cannot do that because they only stay around a few days. Hence the tourist market is that which will rent almost everything it needs because it is averse to permanent ownership.
Tourists like to tour and they will need a take-a-ride package to be able to do so
