In 2002, Mattel decided to manufacture all of its toys such as Barbie, Fisher-Price, Sesame Street, and Disney overseas in self-owned and self-operated factories. In doing so, Mattel is utilizing which market entry strategy?
Sounds like Mattel was marketing to younger kids who watched shows such as Sesame Street, and Disney younger kids tend to have more toys so marketing to a young childs favorite tv show could cause the kid to throw a tantrum for this toy and or want the toy more.
