Answer: Identity
Explanation: Identity could mean sharing close similarity, affinity or relationship with a particular individual, group or organization. Identity is one of the factors which contributed to the rapid rise of football in England in at the start of the twentieth century. At that time, football or soccer affords local communities to share attachment, connection or relationship with football clubs which emerge within their province. Local communities employs a method of shared identity with clubs within their jurisdiction in other to propel the name, brand and cultural values and heritage of local communities.