Mr. Garcia is a politician who credits his past election victories to his own effective communication and hard work; he attributes his past election losses to factors beyond his control. His assessments best illustrate:
A self-serving bias is any cognitive or perceptual process
whereby individuals attribute thier success to their own abilities and efforts, but attribute thier failure to external factors or luck because such individuals have the need to maintain and enhance self-esteem. They always love to perceive themselves in a favorable light. This is the case of Mr Gracia.
