Despite its name, Choco Central is located in a small shopping center far from customers. However, the company enjoys outstanding business because satisfied customers share their enjoyable experiences at Choco Central with their friends and relatives. Choco Central apparently benefits from positive

Multiple Choice

trade advertising.

word of mouth.

sales promotion.

public relations.

Respuesta :

Answer:

Word of Mouth

Explanation:

As per the question company is enjoying its own business with the help of satisfied customers and customers are sharing their experience with the company because the Choco Central is a branded company and whoever (customer) is enjoying the brand tells their family, friends, and their relatives. So, automatically the company publicity is on top with the help of satisfied customers and providing the premium quality.

Therefore, the advertisement of the Choco Central is getting publicity from the customers through word of mouth.

According to the question, the company is doing well because of happy customers, who are sharing their wonderful feelings with the company since Choco Central is a branded company, and everyone who appreciates the brand informs their family, friends, and relatives about it.

As a result, the company's publicity is immediately at the top, thanks to happy customers and high quality.

As a result, Choco Central's advertisement is spreading through word of mouth among customers. So, Option B is correct.

The other Options are incorrect as:

  • Option A is incorrect since trade advertising is a marketing strategy used by B2B companies to reach out to their target market.

  • Option C is incorrect since sales promotion is a marketing technique in which a product is promoted through a series of short-term enticing activities in order to generate demand and sales.

  • Option D is incorrect since public relations (PR) is the process of managing and releasing information to the general public from an individual or an organization (such as a business, government agency, or non-profit organization) in order to influence public perception.

Thus Option B is correct as this is the reason company is sucessfull.

For more information about word of mouth refer to the link:https://brainly.com/question/15472521