The smallest monetary incentive that will get people to do something is usually the most effective in getting them to like the activity and keep doing it. This is best explained by the cognitive dissonance theory
Explanation:
Festinger's in the year 1957 suggested cognitive dissonance theory which state that we have an inner willingness to hold all our attitudes and behavior in harmony and avoid disharmony or dissonance. When there is an inconsistency between attitudes or behaviors dissonance is said to have occurred and then something must be changed to eliminate the dissonance.
According to the dissonance theory, managers, teachers, and parents should use the smallest possible incentive to elicit the desired behavior.
So we can say that the smallest monetary incentive that will get people to do something is usually the most effective in getting them to like the activity and keep doing it. This is best explained by the cognitive dissonance theory
