The two pivotal factors that distinguish one competitive strategy from another boil down to Multiple Choice
whether the company has a customer value proposition, profit formula, and collection of valuable resources, and whether the company's market target is broad or narrow.
whether the company focuses on low cost, and whether the company chooses offensive or defensive moves to counter its rivals.
whether the company chooses offensive or defensive moves to counter its rivals, and whether the company's market target is broad or narrow.
whether the company has to deal with strong competitive forces, and whether the company chooses offensive or defensive moves to counter its rivals.
whether the company's market target is broad or narrow, and whether the company is pursuing a competitive advantage linked to lower costs or differentiation.

The generic types of competitive strategies include: low-cost provider, broad differentiation, best-cost provider, focused low-cost, and focused differentiation strategies. Which of the following generic types of competitive strategies is typically the "best" strategy for a company to employ?

What sets focused (or market niche) strategies apart from low-cost leadership and broad differentiation strategies is: their concentrated attention on serving the needs of buyers in a narrow piece of the overall market. ... meaningfully lower overall costs than rivals on comparable products.

1- By using its lower-cost edge to underprice competitors and attract price-sensitive buyers in great numbers to increase total profits.

Most buyers use the product in the same ways. Buyers incur low costs in switching among sellers. Large buyers have the power to bargain down prices. New entrants can use introductory low prices to attract buyers and build a customer base.