Respuesta :
The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:
c. $200.00
Explanation:
- The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:
- c. $200.00
- Cost per thousand impressions (CPM), is a term that is often used in traditional advertising media selection.
- It is also used in the online advertising and web advertisements.
- CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions and then multiplying the total by 1000 (CPM = cost/impressions x 1000)
- The calculation is as follows;
- [tex]\frac{20000}{100000}[/tex]×1000
- The result is $200.
