Adapting your message to the task and audience requires empathy, which means putting yourself in the other person’s shoes. Empathetic senders consider how the receiver will decode the message and try to find the most appealing tone and professional language to deliver the message.
1. Read the following message, and determine if it is sender focused or audience focused.We want you to come back. If you are satisfied, you’ll come back, and we will continue to be profitable. Tell us about your experience, so we can be the best.Is the preceding message sender focused or audience focused?O Sender focusedO Audience focused2. Which of the following selections effectively use the "you" view. Check all that apply.O We want you to take full advantage of the professional development workshops we offer.O Your online shopping experience at Toys4Fun should be enjoyable.O To encourage attendance at the company BBQ, we will enter your name in the raffle.O Thank you for shopping at FreeLinks. Your order will ship on Saturday.

Audience focused view of messaging is important to generate empathy and to make the audience come back to the firm again for the product that they are marketing to them.

The text given up is the one that is based on audience experience and not on the hopes of the sender which is a good sign in terms of audience interaction.

The choices that are given need to be assessed by the use of we in the statement, as long as 'we' remains the central actor in the message it has not become focused on the audience.