Insurance companies expend a lot of effort marketing their offerings, mainly due to the fact that insurance is a(n) _____ that consumers don't normally think about much.

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10-03-2020
Business

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Insurance companies expend a lot of effort marketing their offerings, mainly due to the fact that insurance is a(n) _____ that consumers don't normally think about much.

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explain fajan's rule

ranijoshijj97 ranijoshijj97 · Answer 1 · 2020-03-14T11:33:40+01:00

Answer:

Unsought product

Explanation:

Unsought product or the goods are those products or goods which the consumer does not know regarding or does not usually think of buying or purchasing, and the purchase of which happen due to the fear of danger or danger and lack of desire.

So, when the insurance companies who expand a lot of marketing efforts in offerings, primarily for the fact that the insurance is an unsought product which the consumer don't think much.