Answer: News.
Explanation:
The producer of the personal computers would announce their breakthrough for easy use of computers to the public by sending it across as a form of news to media houses. A news is a method used to pass across key information to the public through mass media. News would draw public attention to the recent breakthrough recorded by the production company.
Answer:
news appeal
Explanation:
In marketing, when a company uses a news appeal to carry out an advertising campaign, the announcement of the "good" news about the product or service dominates the advertisement. In this case, it should show the product as a breakthrough innovation that is important for its novice users to know about and try.
There are 5 different advertising appeals used in marketing campaigns:
