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A company's environment consists of both a microenvironment and a macroenvironment — forces outside of marketing that affect a marketing manager's decision making. The microenvironment includes forces close to a company, whereas the macroenvironment consists of the larger societal factors that affect the microenvironment and the company.

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TonieCee

Answer:

This is True.

Explanation:

The Microenvironment of a company refers to the forces or factors within the company's immediate area of operations that affect the performance of the company. Included in this environment are:

  • the company's suppliers,
  • the company's competitors,
  • the company's customers,
  • the company's marketers, etc.

Usually, the company can control  this environment.

The Macroenvironment of a company refers to the larger societal factors that are usually uncontrollable. These factors include:

  • natural forces,
  • technological changes,
  • demographics,
  • government policies, etc.

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