Answer:
competitive advantage.
Explanation:
Competitive advantage -
It refers to the strategy , by which a company is capable to generate the same or similar goods and services , in avery lower price or in a manner , which can not be copied by anyone , is referred to as a competitive advantage .
The strategy makes the company profitable and better than other companies , and have a upper hand over other companies .
And these companies give a tough competition to the other companies , by their goods and services .
Hence , from the given scenario of the question ,
The correct term is competitive advantage .
