Answer: B) Intentional use of bad means
Explanation:
Intentional use of bad means describes about using bad measures and source with purposeful behavior.In terms of ethics pyramid,bad ways or tools are used for examining the ethnicity of something.Intent of ethics in any situation should be found according to the right means.
According to the question, even though Emily is aware about PETA being an influential means, she is still including it in her speech with the intention of doing it purposefully.
Other options are incorrect good means are not being used intentionally neither bad or normal means are used in unintentional manner.Thus, the correct option is option(B).