2 Which of the following is NOT one of the trappings of marketing? (A) Customer centrality. (B) Declarations of support from top management. (C) Complete marketing information systems.

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Answer:

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The customer centrality is not among the trappings of marketing.

Trapping of marketing explains how a business can become more market oriented. Some of the ways to achieve this is the the support of the top management.

Furthermore, a new administrative mechanism can be adopted and an improved information on sales and marketing.

Lastly, there should be a marketing research team and a complete marketing information systems.

It should be noted that centralization of customers isn't a trapping of marketing.

Therefore, the correct option is A.

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