In marketing, advertisements or salespeople can activate a consumer's purchase decision process by Group of answer choicescreating a sense of fear or guiltmanipulating a customer's want into a needpromising product attributes that exceed the actual product potentialshowing the shortcomings of competing (or currently owned) productsshifting the consumer's focus from internal search to external search

Question

11-02-2020
Business

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In marketing, advertisements or salespeople can activate a consumer's purchase decision process by Group of answer choicescreating a sense of fear or guiltmanipulating a customer's want into a needpromising product attributes that exceed the actual product potentialshowing the shortcomings of competing (or currently owned) productsshifting the consumer's focus from internal search to external search

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henrydesanta henrydesanta · Answer 1 · 2020-02-16T05:24:11+01:00

henrydesanta henrydesanta

16-02-2020

Answer:

Seemingly the most suitable answer is manipulating a customer's want into a need

Explanation:

If we do not try to influence the purchasing decision of the Customer, there is the risk that we might lose the sales opportunity.

Because of this, if we can identify the specific want of the Customer and can convince him that it is a necessity, there is a good probability that the customer will buy the product.

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jepessoa jepessoa · Answer 2 · 2020-02-28T14:33:39+01:00

Answer:

showing the shortcomings of competing (or currently owned) products.

Explanation:

When a salesperson shows you the shortcomings of the products or services that you currently own, it means that they are pointing out the defects of those products. E.g. you own a car that consumes a lot of gas, but you didn't notice how inefficient your car was until the salesperson tells you that new cars consume 30% less gas.

Since you now know that you have a product that is not so good as you thought, you realize that you have a problem. Once you realize a problem, your buying decision process starts (problem recognition is the first step in the buying decision process).