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After selecting a target market and a retail mix, the final element in a retail strategy is the identification of prospective wholesalers. Group of answer choices True False

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jepessoa

Answer:

False

Explanation:

There are business that do not need wholesale distributors, as online commerce expands, the supply chains are shrinking, e.g. Xiaomi is a Chinese smartphone manufacturer that only sells its phones online, and it is the fourth largest cellphone manufacturer in the world.

There are 5 elements in developing a retail strategy:

  1. scope
  2. goals and objectives
  3. resource deployment
  4. sustainable competitive advantage
  5. synergy

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