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Pharmaceutical firms have introduced new over-the-counter antacids that block the production of stomach acids while still marketing traditional antacids. Traditional antacids treat heartburn by neutralizing stomach acid. If sales of the new acid blockers reduce sales of the traditional antacids, then _____ has occurred.

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sandlee09

Answer:

cannibalization

Explanation:

Based on the information provided within the question it can be said that if this happens then cannibalization has occurred. This term refers to when a company experiences a reduction in sales of a product due to them introducing a new product into the market. Which in this case the new antacid may drastically reduce sales of their older antacids, since customers will see the newer one as better and more advanced.

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