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When Beck's Bicycles, Inc., volunteered to send its expert riders up mountainous terrain to rescue a lost dog that was unable to free himself from a cliff, it received accolades not only from other bicyclists, but from the general public as well. Beck's marketing director insisted that the company show a video of the search and rescue on its social media site and online advertising. The effort quickly turned into an important _____________ campaign for the firm.

Respuesta :

sandlee09

Answer:

public relations

Explanation:

The effort quickly turned into an important public relations campaign for the firm.  This is the process in which a company manages how information is spread between them and the public/society that surrounds them. This is done in order to increase a company's following, relay information, or deal with a problem. Many times this is either done through social media or news outlets.

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