Answer:
Hi!
The answer to your question would be because the price of the alternative was too high.
Explanation:
IN this case, Maxine needs a pair of running shoes. She goes to her favorite brand because maybe she knows they have good quality shoes and good prices, but she sees a competing brand offering very similar shoes for half the price. Now, the key thing here is that Maxine has a limited budget. She's not able to spend whatever amount she wants on shoes, but she knows that looking for the cheapest alternative would allow her to purchase more things on top of her shoes. Because the price of the alternative was too high, she went with shoes she would've normally not have bought.
