The correct answer would be, Direct Channel.
Relane is selling its products straightaway to customers through a Direct Channel.
Explanation:
When companies sell their products to the ultimate customers directly without involving any type of other channels between them, it is called as the Direct Channel.
Usually the products are made by the companies, and reach the customers through differ channels like, distributors, retailer, wholesalers, agents, etc. But in the direct channel, the companies reach out to the clients or customers directly.
In such type of channels, companies directly send the products to the customers without involving any third party.
So in the given example, when Relane advertises its products through television and show its equipment and ask interested customers to place an order by calling on the toll free number, Relane is using the Direct Channel strategy.
Learn more about Lines of Distribution at:
https://brainly.com/question/5797279
#LearnWithBrainly
