Answer:
Reference-based pricing
Explanation:
Based on the information provided in regards to the situation at hand it can be said that the Macy's manager is attempting to accomplish Reference-based pricing. This is a pricing strategy that focuses on making the customers see and compare a cheaper priced item of similar quality to something more expensive in the same category of product, such as an expensive brand of that product. Which is what the manager is trying to do by putting the cheaper pair of pants next to the brand named pair that is worth almost double in price.
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