FreeSpirit is a global consumer products company. It manufactures a number of new products ranging from personal care to food and beverages. Its products are sold all across the world, and it continuously keeps searching for new markets to sell its products. It has also doubled its investment to market its products, and it invests heavily in social media and other advertisement mediums. In the context of adaptive strategies, FreeSpirit is most likely to be categorized as a(n):

Question

10-10-2019
Business

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FreeSpirit is a global consumer products company. It manufactures a number of new products ranging from personal care to food and beverages. Its products are sold all across the world, and it continuously keeps searching for new markets to sell its products. It has also doubled its investment to market its products, and it invests heavily in social media and other advertisement mediums. In the context of adaptive strategies, FreeSpirit is most likely to be categorized as a(n):

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Nyctalus Nyctalus · Answer 1 · 2019-10-14T09:12:28+02:00

Answer: Prospector

Explanation: In simple words, a prospector refers to an individual or an entity that keeps exploring its environment for some personal goal. Usually these entities keeps continuous researching for innovation so that new products and practices could be developed.

In the given case, Free spirit keeps searching for new product development

and uses different platform for their promotional purposes.

Hence from the above we can conclude that it free spirit is a prospector.